New Marketing Trends

Is there anything lacking in your academic path that holds you back from taking the next step forward? Are you aiming to discover the latest marketing trends? Would you be willing to learn how to develop a business case?

If you are an undergraduate or graduate student from any field of knowledge, or a young professional willing to update your skills, take the New Marketing Trends course that provides a foundation of knowledge on some of the latest marketing trends.

Programme

Current changes resulting from globalisation (and de-globalisation) and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organisations in their attempts to survive and adapt to this new environment in which business is conducted. This course will seek to recognise the major market and consumer trends, which characterise the present business scenario, strongly marked by the digital paradigm.

The objective is to develop and inspire students with skills for understanding  the direction marketing is taking and the ability to effectively respond to these developments  in key areas - economic, social, technological, environmental and cultural.

Topics

• New Marketing Trends
• SEO and SEM
• Branding
• Business Case
• Place Marketing
• Cause-Related Marketing
• E-Content Marketing
• Business Case
• Portuguese Language and Culture 

ECTS

Participants will obtain 3 ECTS, provided they attend all sessions and carry out the assessment to the level required. Assessment is based on a group assignment (65%) and an exam (35%).
All sessions and materials are in English.

Requirements

This course is aimed at those interested in getting acquainted to the lattest trends in marketing, either graduate or master students.
Students and recent graduates at undergraduate and graduate level of all areas.

Fluency in English, no knowledge of the Portuguese language is required.

More than 18 years old.