Seminar "Guinness in Africa: new branding at the base of the pyramid"

20.02.2017 18:00
Católica Porto Business School | Edifício Américo Amorim | Campus Foz

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20.02.2017 18:00 Seminar "Guinness in Africa: new branding at the base of the pyramid" Link: https:///pt/central-eventos/seminar-guinness-africa-new-branding-base-pyramid

Como Chegar / How to Arrive Universidade Católica Portuguesa - Porto | Campus Foz | Edifício Américo Amorim

 

We find that branding in Africa depends on immaterial labor to create affect and shared meanings. This approach to branding in Africa tends to over-promise emancipatory possibilities as it maintains emblems of colonialism. The practice has many implications for doing business in Africa. 
 
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