Exploration on the Benefits and Applicability of Emotional Segmentation for High-End Luxury Brands. The Case of Bentley Motors Ltd.

Nome:
Ana Filipa Campos Monteiro Belo Marques

Título:
Exploration on the Benefits and Applicability of Emotional Segmentation for High-End Luxury Brands. The Case of Bentley Motors Ltd.

Curso:
Mestrado em Gestão

Orientador:
Francisca Rodrigues Sarmento Guedes de Oliveira

Co-Orientador(es):
Bryan Lukas

Data:
11/01/2016 13:00

Ciclo:
Mestrado