The problem of cultural distance in International Bussiness - Cultural distance's influence in Zippy's entry mode process

Nome:
Cláudia Sofia Freitas Braga da Cunha

Título:
The problem of cultural distance in International Bussiness - Cultural distance's influence in Zippy's entry mode process

Curso:
Mestrado em Marketing

Orientador:
Susana Cristina Lima Costa Silva

Data:
23/07/2014 10:00

Ciclo:
Mestrado