Programme B: International Business

This course provides an introduction to international business and the internationalization strategies managers develop to sustain a competitive advantage in a globalizing world. Students, working in teams, will be required to develop an internationalization project for a company, including the selection of the most suitable new market for the product or service and the development of the market entry strategy.

 

Topics

Globalization and International Business | Country differences: political, legal and economic | Country differences: cultural and ethical | The strategy of International Business | Country evaluation and selection | Market entry strategies (entry modes) | The organization of international business.

 

Requirements

Students and recently graduates at undergraduate and graduate level of all areas | Fluency in English | No Portuguese language knowledge is required | More than 18 years old

 

ECTS

Applicants can obtain 4 ECTS, provided if they attended all sessions and have obtained approval within all the assessment elements (may include previous assignments).

 

Coordinator

Leonor Sopas
Invited Assistant Professor
Católica Porto Business School

 

Invited Assistant Professor at Católica Porto Business School, lecturing in the areas of International Business and International Management, in the management degree, in the Master in Business Economics and in the International MBA). Instructor for the X-Culture project (www.x-culture.org), 2014-2016, that aims to develop students’ competences to work in global virtual teams. Extensive experience in management consulting and applied research projects on issues related to internationalization strategies, competitiveness and strategic development. Participation in several business missions to evaluate competition and cooperation opportunities in Eastern European countries and in India, 2004-2006. Coordination of the Scientific Team of Supervisors in the International Internships’ Programme Contacto@icep, 2002-2006. Assistant to the Secretary of State for Competitiveness and Internationalization, 1996-1997.