Seminar "Brand desire: How to create consumer involvement and inspiration"

10.02.2017 17:00
Católica Porto Business School | Edifício Américo Amorim | Campus Foz

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10.02.2017 17:00 Seminar "Brand desire: How to create consumer involvement and inspiration" Link: https:///pt/central-eventos/seminar-brand-desire-how-create-consumer-involvement-and-inspiration

Como Chegar / How to Arrive Universidade Católica Portuguesa - Porto | Campus Foz | Edifício Américo Amorim

 

In this seminar, Prof. Oriol Iglesias will present a comprehensive model based on academic research and in-depth interviews with top managers from leading global brands, showing the main drivers of brand desire that managers should activate.
 
Prof. Oriol Iglesias is Associate Professor at ESADE - Universitat Ramon Llul. The seminar has a registration fee of 17€ and you will receive the speaker's book “Brand desire: How to create consumer involvement and inspiration”.